PRIVACY POLICY

Effective Date: Aug 15, 2024

To review material modifications and their effective dates scroll to the bottom of the page.

This DirectMarketingLabs.com (hereinafter “DML”) website business is owned and operated by Direct Marketing Labs (“DML”).  All references to “we”, “us”, this “website” or this “site” shall be construed to mean Direct Marketing Labs doing business as DirectMarketingLabs.com.

HOW WE MODIFY THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time, and without prior notice, by posting an amended Privacy Policy that is always accessible by clicking on the “Privacy Policy” link on this site’s home page. Your continued use of this site indicates your acceptance of the amended Privacy Policy. 

Regarding Personal Information (defined below), if any modifications are materially less restrictive on our use or disclosure of the Personal Information previously disclosed by you, we will obtain your consent before implementing such revisions with respect to such information. 

THE TYPES OF INFORMATION WE COLLECT

Personal Information.  “Personal Information” includes any information regarding a natural person that may be used directly to identify the person.  Personal Information that we collect may vary with each separate purpose for which you provide it, and it may include one or more of the following categories: name, physical address, email address, phone number, credit card information including credit card number, expiration date, and billing address, and location data.

Usage Data.  We reserve the right to collect anonymous information based on your usage if this site which is information collected automatically from this site (or third party services employed in this site ), which can include: the IP addresses or domain names of the computers utilized by the users who use this site, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the user, the various time details per visit (e.g., the time spent on each page within the site) and the details about the path followed within the site with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the user’s IT environment (“Usage Data”).  Usage Data is essentially anonymous when collected, but could be used indirectly to identify a person.

HOW AND WHEN WE COLLECT INFORMATION

Personal Information.  We collect Personal Information at the time you provide it to us.  We collect Personal Information through sign-up forms and as part of your registration for an account, product, or service from this website.  Personal Information that we collect may vary with the each sign-up or registration.

Your Communications With Us.  We collect Personal Information that we receive from you as you communicate with us.

Usage Data.  We reserve the right to monitor your use of this site.  As you navigate through this site, Usage Data may be passively collected (that is, gathered without your actively providing the information) using various analytics and reporting technologies, such as cookies and web beacons.

HOW WE USE YOUR INFORMATION

Passive and Analytical Information.  We reserve the right to monitor your use of this site.  As you navigate through this site, Non-Personal Information may be passively collected (that is, gathered without your actively providing the information) using various analytics and reporting technologies, such as cookies and web beacons.

We use your Personal Information for the performance of the services or transaction for which it was given, our private, internal reporting for this site, and security assessments for this site.

We may use your Personal Information to send you emails and/or pre-recorded phone messages.

We reserve the right to make full use of Usage Data.  For example, we may use Usage Data to provide better service to site visitors, customize the site based on your preferences, compile and analyze statistics and trends about the use of this site, and otherwise administer and improve this site for your use.  Specific uses are described below.

INFORMATION SHARING AND DISCLOSURE

General Disclosure Policy.   Our general policy is that we will not share, sell, rent, or provide access to your Personal Information to others.  The only exceptions to this general policy: (i) are described in the subsections below, and (ii) if you explicitly approve through our site. We reserve the right to disclose Usage Data without restriction.

Affiliated Entities.  We reserve the right to provide your Personal Information and Usage Data to any affiliated entities we may have, including our subsidiaries.  Affiliated entities are entities that we legally control (by voting rights) or that control us.

Service Providers.  We reserve the right to provide access to your Personal Information and Usage Data to our trusted service providers that assist us with the operation and maintenance of this site.  For example, we may contract with third parties to process payments, host our servers, provide security, and provide production, fulfillment,  optimization, analytics, and reporting services.  Our service providers will be given access to your information only as is reasonably necessary to provide the services for which they are contracted.   

Successors.  If we sell or otherwise transfer part or all of our business or assets to another organization, such as in the course of an acquisition, merger, bankruptcy or liquidation, we may transfer your Personal Information and Usage Data.   In such an event, we will require the buyer or transferee to agree to our commitments provided in this Privacy Policy.

Legal Process, Enforcement and Security Notice.  We reserve the right to disclose your Personal Information and Usage Data if we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary (i) to satisfy any applicable law, regulation, legal process or enforceable governmental request (such as for example, to comply with a subpoena or court order), (ii) to detect, prevent, and address fraud or other illegal activity, and (iii) to investigate, respond to, or enforce violations of our rights or the security of this site.

Marketing Affiliates, Partners and Resellers. We reserve the right to disclose your Personal Information to any of our (i) marketing affiliates that referred you to our site for purposes of sales by us, and (ii) resellers that may re-sell our products or services to you.  We may also disclose your Personal Information to any marketing partners that may participate in the offer or related fulfillment.  Understand that you originated with these marketing affiliates and resellers, and that the information you may provide to them is subject to their privacy policies also.

When We Act as a Joint Venture Partner or Reseller for Others. We may act as a joint venture partner or reseller for certain of our marketing partners for purposes of selling their products or services to you, and we reserve the right to right to disclose your Personal Information to them for purposes of compensation, transaction processing, fulfillment, and support. These marketing partners may also email you regarding other products or services.

Your California Privacy Rights.  Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you or your family for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared.  To make such a request, please send an email to the email address provided in our contact information below and include the phrase “California Privacy Request” in the subject line, the domain name of the Web site you are inquiring about, along with your name, address and email address.  We will respond to you within thirty days of receiving such a request.

SPECIFIC INFORMATION ABOUT COOKIES AND WEB BEACONS

In order to provide better service for our site, we may use Cookies and Web Beacons to collect Usage Data to store your preferences and information about what pages you visit and past activity at our site.  We may also employ Web Beacons from third parties in order to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other operations of our site.

“Cookies” are tiny pieces of information stored by your browser on your computer’s hard drive.  Cookies are also used to customize content based on your browser.   Most browsers are initially set to accept cookies.   If you want to disable cookies, there is a simple procedure in most browsers that allows you to turn off cookies.   Please remember, however, that cookies may be required to allow you to use certain features of our site. 

Web Beacons – sometimes called single-pixel gifs or clear gifs – are used to assist in delivering cookies, and they allow us to count users who have visited pages of our site. We may include Web Beacons in promotional e-mail messages or our newsletters in order to determine whether messages have been opened and acted upon.

REMARKETING AND BEHAVIORAL TARGETING

We reserve the right to participate with third party advertising partners in remarketing and behavioral targeting programs.  These services allow us and our partners to display ads that are likely to be more relevant (such as behavioral or targeted ads that are based on information about your browsing history).  This activity is performed by tracking Usage Data and by using cookies to transfer information to the partners that manage the remarketing and behavioral targeting activity.

These third party ad servers or ad networks may also use cookies and other tracking devices to track your activities on this site to measure advertisement effectiveness and other reasons that will be provided in their own privacy policies.  Tracking may include, but not limited to, the following:  first party cookies, third party cookies, anonymous cookies, persistent identifiers, email opt-in, and search engine keywords.  We have no access or control over these cookies and other tracking devices that may be used by third party advertisers, and we have no responsibility or liability for the policies and practices of these sites.

AdWords Remarketing (Google) – We reserve the right to participate in AdWords Remarketing which is a Remarketing and Behavioral Targeting service provided by Google Inc. that connects the activity of this site with the Adwords advertising network and the Doubleclick cookie.  Information collected: cookie and Usage Data.  For the opt-out, visit https://support.google.com/ads/answer/2662922?hl=en

Remarketing through Google Analytics for Display Advertising (Google) – We reserve the right to participate in any and all of the following Google Analytics Advertising Features provided by Google Inc. –   Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting.  These features use first party cookies (such as the Google Analytics cookie) for connecting the tracking activity performed by Google Analytics and its cookies with the Adwords advertising network and the DoubleClick cookie (a third party cookie).  Information collected: cookie and Usage Data, including audience data such as age, gender, and interests. For the opt-out, visit https://support.google.com/ads/answer/2662922?hl=en  You may opt-out of the Google Analytics service with the Google’s Browser Add-on that’s available at https://tools.google.com/dlpage/gaoptout/

For information in general about Google’s remarketing ad campaigns, and specifically about information regarding DoubleClick cookies and how to control and manage Google’s advertising cookies for these campaigns, visit http://www.google.com/policies/technologies/ads/

For another Google resource for opting our of Google’s use of cookies, visit http://www.google.com/settings/ads

For information regarding how Google uses data when you use Google’s partners’ sites or apps, visit http://www.google.com/policies/privacy/partners/

For anther resource recommended by Google for opting out of a third party vendor’s use of cookies, visit http://www.networkadvertising.org/managing/opt_out.asp

Custom Audience (Facebook).  We reserve the right to participate in Facebook.com’s Custom Audience.  A Custom Audience on Facebook.com enables us to display to persons on our email lists targeted, personalized ads when they visit Facebook.com.  The ads are based on your shopping experience at our website.  No personal information, including your shopping history, is shared with Facebook.  The Custom Audience allows us to convert your email address to a unique number that Facebook uses to match to unique numbers that Facebook generates from email addresses of its users.  You may optout of participation in our Facebook Custom Audience by sending an email, from the email address you are opting out of, to the email address provided in our contact information below.  For your optout to be effective, you must:  (i) place the following text in the subject line of the email – “Opting Out of Facebook.com Website Custom Audience Ads”, and (ii) in the body of the email, include your name and email address.  We will forward your name and email address to Facebook.com with a request to delete you from all of our Facebook Custom Audience Ads.

Perfect Audience – We reserve the right to participate in PerfectAudience Remarketing which is a remarketing and behavioral targeting service provided by NowSpots, Inc (PerfectAudience.com)  that uses canvas fingerprints instead of cookies to track users’ activity over the Web for purpose of serving targeted ads.  Canvas fingerprinting works by instructing a user’s Web browser to draw a hidden image that is different from computer to computer. Because each computer draws the image slightly differently, the images can be used to assign each user’s device a number that uniquely identifies it.  Information collected: image and Usage Data.  To optout, visit http://www.perfectaudience.com/privacy/

ANALYTICS

We reserve the right to participate with third party analytics partners to monitor and analyze Web traffic and can be used to keep track of user behavior on this site.

Google Analytics (Google) – Google Analytics is a web analysis service provided by Google Inc. (“Google”).  Google utilizes the data collected to track and examine the use of this site, to prepare reports on its activities, and to share them with other Google services.  Information collected: cookie and Usage Data. Visit Privacy Policy at https://www.google.com/intl/en/policies/?fg=1  You may opt-out of the Google Analytics service with the Google’s Browser Add-on that’s available at https://tools.google.com/dlpage/gaoptout/

SOCIAL MEDIA INTERACTIONS

We invite you to socialize and share your participation with this site and purchases.  If you choose to use social media platforms such as YouTube, TikTok, Facebook, X (Twitter), Pinterest, and Instagram, you will be allowing interaction with these platforms or other external platforms directly from this site, and in the process you may be sharing certain profile elements, including your comments. This sharing is subject to each social media program’s privacy policies.

DO NOT TRACK REQUESTS

Some Web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. Each browser communicates “Do Not Track” signals to websites differently, making it unworkable to honor each and every request correctly.  In order to alleviate any communication error between browsers and website, we do not respond to “Do Not Track” signals at this time. As the technology and communication between browser and website improves, we will reevaluate the ability to honor “Do Not Track” signals and may make changes to our policy.

DATA SECURITY

We will implement reasonable and appropriate security procedures consistent with prevailing industry standards to protect data from unauthorized access by physical and electronic intrusion.  Unfortunately, no data transmission over the Internet or method of data storage can be guaranteed 100% secure.  Therefore, while we strive to protect your Personal Information by following generally accepted industry standards, we cannot ensure or warrant the absolute security of any information you transmit to us or archive at this site.

When you transmit Personal Information through our registration process or if you purchase products or services, we encrypt that information in transit using secure socket layer technology (SSL).

After the secure transfer of your Personal Information, the information is maintained and stored with 256-bit encryption.

ONWARD TRANSFER OUTSIDE YOUR COUNTRY OF RESIDENCE

Any Personal Information which we may collect on this site will be stored and processed in our servers located only in the United States.  By using this site, if you reside outside the United States, you consent to the transfer of Personal Information outside your country of residence to the United States.

UPDATING PERSONAL INFORMATION

Upon request, we will permit you to request or make changes or updates to your Personal Information for legitimate purposes.  We request identification prior to approving such requests.  We reserve the right to decline any requests that are unreasonably repetitive or systematic, require unreasonable time or effort of our technical or administrative personnel, or undermine the privacy rights of others.  We reserve the right to permit you to access your Personal Information in any account you establish with this site for purposes of making your own changes or updates, and in such case, instructions for making such changes or updates will be provided where necessary.

EMAIL MESSAGES; OPT-OUT

If you supply us with your e-mail address you may receive periodic messages from us with information specific to the site and required for the normal functioning of the site as well as for new products or services or upcoming events or offers from us.  If you prefer not to receive these periodic email messages, you may opt-out by following the instructions in the email.

LINKS TO OTHER SITES

This site may contain links to other websites with whom we have a business relationship.  These links may include online advertisements that we deem to be appropriate.  If you do click on any of the links to their websites or accept any of their promotional offers, your click-through information and any information that you provide in the process of registration or purchase will be transferred to these sites.  We have no responsibility or liability for the policies and practices of these sites.  You should be careful to review any privacy policies posted on any of these sites before providing information to them.

CHILDREN’S ONLINE POLICY

We are committed to preserving online privacy for all of its website visitors, including children. This site is a general audience site.  Consistent with the Children’s Online Privacy Protection Act (COPPA), we will not knowingly collect any information from, or sell to, children under the age of 13.  If you are a parent or guardian who has discovered that your child under the age of 13 has submitted his or her personally identifiable information without your permission or consent, we will remove the information from our active list, at your request. To request the removal of your child’s information, please contact our site as provided below under “Contact Us”, and be sure to include in your message the same login information that your child submitted.

CONTACT US

If you have any questions regarding this Privacy Policy, please contact the owner and operator of this website business at:

DirectMarketingLabs.com   
120 Woodridge Cir
Oldsmar, FL 34677
Email:  admin-at-DirectMarketingLabs.com