Privacy Policy for DirectMarketingLabs.com

Effective Date: 05-16-2025

1. Introduction

Direct Marketing Labs (“DML,” “we,” “us,” or “our”) operates DirectMarketingLabs.com (the “Site”). We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA/CPRA). This Privacy Policy explains how we collect, use, disclose, and protect your information. By using this Site, you consent to the practices described herein.

2. Information We Collect

2.1 Personal Information

We collect information that identifies, relates to, or could reasonably be linked to you, including:

- - Identifiers: Name, email address, phone number, IP address.
  - Commercial Information: Purchase history, payment details (e.g., credit card number, billing address).
  - Sensitive Data: We do not intentionally collect sensitive data (e.g., racial origin, religious beliefs).

2.2 Usage Data

We automatically collect non-personal information about your interactions with the Site, such as:

- - Device type, browser version, and operating system.
  - Pages visited, session duration, and referral URLs.
  - Cookies, web beacons, and similar technologies (see Section 5).

3. How We Use Your Information

We use your information to:

- - Provide, operate, and improve the Site and services.
  - Process transactions and deliver products/services.
  - Send marketing communications (with your consent where required).
  - Analyze trends and personalize content (e.g., targeted ads).
  - Comply with legal obligations (e.g., fraud prevention).

Legal Bases for Processing (GDPR):

- - Consent … for example, for marketing emails.
  - Contractual Necessity … for example, processing payments to fulfill your order.
  - Legitimate Interests … for example, site analytics to improve our services, provided these interests are not overridden by your data protection rights.

4. How We Share Your Information

We may disclose your information to third parties in the following circumstances:

4.1 Service Providers

We share data with trusted third-party vendors who perform services on our behalf … such as payment processors, website hosting providers, and analytics services. These service providers are contractually obligated to protect your data and use it only for the purposes for which they were engaged.

4.2 Clients and Partners (Direct Marketing Activities)

- - - When we act as a Controller: We may share certain personal information with third-party businesses who are our clients or partners. This sharing typically occurs when you submit a specific request or inquiry on our Site that is intended to connect you with a service or product provider. For example, if you fill out a form requesting a quote for home services or information about a financial product, we may share your information with home service providers or financial institutions who can fulfill your request.
      - The categories of personal information we may share with these partners in such instances include: Identifiers (like your name, email address, phone number, and potentially your IP address) and relevant Commercial Information related to your specific inquiry (e.g., the type of service or product you are interested in).
      - The types of third-party businesses we share data with include, but are not limited to, home service providers, financial institutions, insurance providers, and other businesses relevant to the types of inquiries submitted through our Site.
      - Please be aware that depending on applicable state laws, including the CCPA/CPRA, this type of sharing with third parties for their own direct marketing purposes may be considered a “sale” or “sharing” of your personal information.
      - You have the right to opt out of the sale or sharing of your personal information. You can exercise this right by visiting our “Do Not Sell/Share My Info” or Privacy Request Form or using the methods described in Section 6.2.

- - - When we act as a Processor: For clients where we manage technical infrastructure or provide services that involve processing data on their behalf, data is transferred and processed under contractual safeguards as required by applicable data protection laws. In these cases, the client is typically the data controller, and their privacy policy will govern how they use your data.

4.3 Legal Disclosures

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government request). We may also disclose information to protect our rights, prevent fraud, or ensure the safety of our users or others.

5. Cookies and Tracking Technologies

5.1 Types of Cookies

- - - Essential: Necessary for the Site to function properly … they do not require your consent.
    - Analytical: Help us understand how visitors interact with the Site by collecting and reporting information anonymously … such as Google Analytics. Consent is typically required for these cookies in certain jurisdictions.
    - Advertising: Used to deliver relevant advertisements to users … such as Facebook Pixel. Consent is typically required for these cookies.

5.2 Consent Management

- - - EU/UK Users: We use an opt-in consent mechanism via our cookie banner. Non-essential cookies and tracking technologies are not placed without your explicit consent.
    - U.S. Users: You can manage your cookie preferences and opt-out of certain tracking via our Cookie Settings link, typically found in the footer of the Site.

6. Your Rights and Choices

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

6.1 GDPR Rights (for users in the European Economic Area and the UK)

- - - Access to your data.
    - Correct or update inaccurate data.
    - Delete your data (“right to be forgotten”).
    - Withdraw consent at any time where processing is based on consent.
    - Object to processing based on legitimate interests.
    - Request data portability … receiving your data in a structured, commonly used format.

6.2 CCPA/CPRA Rights (for California residents)

- - - The right to opt out of the sale or sharing of your personal information.
    - The right to delete personal information collected from you (with certain exceptions).
    - The right to know about the personal information collected, used, disclosed, or sold.
    - The right to non-discrimination for exercising your privacy rights.

How to Submit Requests: To exercise any of these rights, please contact us using the details in Section 13 or use the dedicated mechanisms provided:

- - - Email: [email protected]
    - Webform: Privacy Request Form
    - For CCPA/CPRA Opt-Outs: “Do Not Sell/Share My Personal Info”

7. International Data Transfers

Your data may be transferred to and processed in countries outside of your own jurisdiction. For users in the EU/UK, we ensure that such transfers comply with GDPR requirements by using approved legal mechanisms, such as Standard Contractual Clauses (SCCs) or relying on the EU-U.S. Data Privacy Framework.

8. Data Security

We implement technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include … SSL encryption, firewalls, and access controls. However, please be aware that no security system is completely impenetrable, and we cannot guarantee the absolute security of your data.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. For example, we retain transaction data for approximately 7 years for tax and accounting purposes.

10. Third-Party Links and Services

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

11. Children’s Privacy

Our Site is not intended for individuals under the age of 13 (as per COPPA) or under the age of 16 (as per GDPR requirements for certain data processing activities). We do not knowingly collect personal information from children under these ages. If you believe we have inadvertently collected information from a child, please contact us immediately using the details in Section 13.

12. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our Site, sending you an email notification, or through a prominent banner on the Site. Your continued use of the Site after the effective date of the revised policy constitutes your acceptance of the terms.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

- - Email: privacy (at) DirectMarketingLabs (dot) com
  - Mail: Direct Marketing Labs, 120 Woodridge Cir, Oldsmar, FL 34677

Last Updated: 05-16-2025